In 2024, Jackson Friedmann founded Friedmann Chauffeurs in The Woodlands, Texas with a vision to redefine luxury transportation through precision, professionalism, and personal touch. What began as a single converted rental vehicle evolved into a premium chauffeur service built on trust, refinement, and elevated client care. In 2025, as the brand grew, Jackson partnered with Blüm Creative Co to conceptually reimagine Friedmann Chauffeurs’ visual identity, creating a sophisticated new logo system centered on a timeless shield emblem and a rich forest-green and gilded-gold palette. The rebrand was designed to mirror the brand’s commitment to discretion and excellence while positioning Friedmann Chauffeurs as a modern standard-bearer for luxury travel.