In 2024, Michelle Kang ran one of the most competitive races in Georgia, coming within just hundreds of votes of unseating the incumbent in her first-ever campaign. As she prepared for her 2026 bid for Georgia House District 99, Michelle knew her campaign needed to evolve with a stronger digital presence and clearer message. So she partnered with Blüm Creative Co, LLC to completely reimagine her website; transforming it into a modern, accessible, and strategy-driven platform built to inspire engagement and mobilize supporters. Alongside the full redesign, Blüm expanded and optimized her SEO strategy to increase visibility, attract new voters, and ensure her message reached the communities that matter most.