In 2018, Tampa, Florida–based hair stylist Trent Day, owner of Salon Roxy, partnered with Blüm Creative Co to modernize his salon’s digital presence with a custom website and integrated online booking system. Previously, all appointments were managed manually through phone calls and emails—an inefficient process that often led to scheduling conflicts and missed opportunities. With years of experience as an international educator, stylist, and salon owner, Trent had built Salon Roxy into a creative, client-centered space known for its artistry and warmth. Blüm translated that experience into a sleek, user-friendly website that captures the salon’s personality while streamlining its operations. The new platform made booking effortless for clients and organization simple for the team, bringing the signature Roxy experience to life online with style and precision.